AI In Digital Marketing
Module 1: Fundamentals Of AI & Gen AI
AI fundamentals, Generative AI, Machine Learning, LLMs and the role of AI in digital marketing.
Module 2: Prompt Engineering For Gen-AI
Prompt structures, prompt techniques, role prompting, contextual prompting and advanced AI workflows.
Module 3: AI In Content Creation
Create social media content, blogs, ad copy, images, videos and marketing creatives using AI.
Module 4: AI In Data Analysis & Reporting
Use AI to analyze marketing data, identify trends, create reports and generate insights.
Module 5: AI In SEO (AEO / GEO)
Learn AI-powered SEO, Answer Engine Optimization and Generative Engine Optimization.
Module 6: Master AI Tools
Practical use of AI tools for content, design, video, SEO, analytics and marketing.
Content Creation & Marketing
Module 7: Facebook Optimization (SMO)
Facebook page optimization, branding, content strategy and organic growth.
Module 8: Instagram Optimization (SMO)
Instagram profile optimization, bio, content, hashtags, Reels and engagement.
Module 9: LinkedIn Optimization (SMO)
LinkedIn profile, company page, personal branding and content optimization.
Module 10: Social Media Automation
Social media scheduling, automation and workflow management.
Module 11: Social Media Calendar
Create weekly and monthly social media content calendars.
Module 12: Content Marketing
Content strategy, storytelling, audience research, distribution and content funnels.
Module 13: Graphic Creation
Create social media posts, banners, advertisements and marketing creatives.
Module 14: Video Creation
Video creation, editing basics, marketing videos and video content strategy.
Module 15: Reels Mastery Program
Reels strategy, hooks, scripting, editing, retention and engagement.
Module 16: Influencer Marketing
Influencer selection, collaborations, campaign planning and performance tracking.
Social Media Marketing
Module 17: Facebook Marketing (Meta Ads)
Meta Ads campaign setup, objectives, audiences, targeting, creatives, budgets and optimization.
Module 18: Instagram Marketing (Meta Ads)
Instagram advertising, placements, targeting, creatives and campaign optimization.
Module 19: LinkedIn Marketing
LinkedIn Ads, B2B marketing, lead generation, targeting and campaign optimization.
Google Ads / PPC
Module 20: Search Engine Marketing (SEM)
Google Search Ads, keywords, bidding, ad groups, ad copy and campaign optimization.
Module 21: Online Display Marketing
Google Display campaigns, audiences, placements, banners and remarketing.
Module 22: E-Commerce Marketing
E-commerce advertising, product feeds, shopping campaigns and conversion optimization.
Module 23: Video Marketing
YouTube advertising, video campaigns, targeting and video optimization.
Module 24: Mobile App Marketing
App promotion, app installs, engagement and conversion tracking.
Module 25: Demand Gen Ads
Demand Gen campaigns, visual creatives, audiences and conversion-focused advertising.
Module 26: Performance Max
Performance Max campaigns, asset groups, audience signals, conversion goals and optimization.
Performance Marketing
Module 27: Fundamentals Of Performance Marketing
Performance marketing, KPIs, ROI, ROAS, CPA, CPC, CPM and conversions.
Module 28: Funnel Strategy
TOFU, MOFU, BOFU, customer journeys, funnel stages and conversion strategies.
Module 29: Copywriting & Ad Copy
Headlines, hooks, persuasive copy, CTAs and conversion-focused advertisements.
Module 30: Tracking & Conversion
Conversion tracking, pixels, events, UTMs and attribution fundamentals.
Module 31: Remarketing & Lookalike
Custom audiences, remarketing, lookalike audiences and retargeting strategies.
Module 32: Performance Data Analysis
Campaign reporting, marketing metrics, dashboards and data-driven decisions.
Module 33: CRO & Budget Optimization
Conversion Rate Optimization, budget allocation and campaign scaling.
Module 34: Landing Page Optimization
Landing page structure, UX, CTA placement, forms and conversion optimization.
Module 35: Leads & Sales Generation
Lead generation, lead qualification, sales funnels and customer acquisition.
Module 36: A/B Testing
A/B testing for ads, landing pages, creatives, headlines and conversion elements.
Search Engine Optimization (SEO)
Module 37: Introduction To SEO
SEO fundamentals, search engines, ranking factors and organic search.
Module 38: On Page SEO
Title tags, meta descriptions, headings, URLs, internal linking and content optimization.
Module 39: Off Page SEO
Backlinks, link building, authority, outreach and off-page strategies.
Module 40: Technical SEO
Crawling, indexing, site structure, Core Web Vitals, schema and technical optimization.
Module 41: Local SEO
Google Business Profile, local rankings, reviews, citations and local search optimization.
Module 42: Video (YouTube) Optimization
YouTube SEO, titles, descriptions, keywords, thumbnails and video discoverability.
Module 43: Keyword Research
Keyword research, search intent, long-tail keywords and keyword mapping.
Module 44: Google Algorithm
Search algorithms, ranking systems, updates and SEO best practices.
Module 45: SEO Techniques
Practical white-hat SEO techniques for improving organic visibility.
Module 46: SEO Audit
Technical, on-page, content and backlink SEO audits.
Module 47: Competitor Analysis
Competitor keywords, backlinks, content strategies and search visibility.
Module 48: Content Keyword Mapping
Map keywords to pages and create a structured content strategy.
Module 49: Website Link Building
Link-building strategies, backlink opportunities and website authority building.
Module 50: Google Search Console
Indexing, search performance, queries, clicks, impressions and SEO monitoring.
